This one thing
Prologue Having a vision and a mission statement(s) has become such a cliché. Now, everyone makes it a point of duty to articulate them. Ask any business executive saddled with the responsibility of leading a business or any organisation what the greatest challenge is. The response you'll get depends largely on a number of factors ranging from industry, segment, stage e.t.c. From a general point of view though, businesses and organisations grapple with similar problems. Changing customer behaviour, tougher regulations, commoditization of competitive advantages and general level of uncertainties are some of the broad issues. The response of most businesses is to create 'winning strategies' (cost engineering, revenue enhancement, supply chain optimization e.t.c) and these and other affirmative actions are crucial to enterprise success. However, there is a certain issue that should be closely consi...