May the odds be ever in your favour

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This has got nothing to do with the movie; Hunger Games but like everything in life, there is wisdom to gain. The toilet is as important as the kitchen. It all depends on your world view and the context.

There are few things that rank high on my list of annoying things like unsolicited marketing messages (mails and sms alike). It is not only pesty (parasitic) and rude but a violation of minimum social rules. Just because you have access to people's electronic mail addresses and phone numbers doesn't give you the right to badge into them anyhow. It is not a license to violate their peace of mind. I do not claim to be an expert relationship management professional but sending barrage of unsolicited messages to people is damn right unacceptable. This is irrespective of the offer you wish to push to them. The same way you wouldn't propose marriage to a total stranger is the same way you shouldn't push unsolicited messages to people. 

For those who know better, bulk sms, mail e.t.c are sub-optimal in nature. If your objective is high impact relationship management, be wise enough to know how to deploy and explore blast communication. Talk to 10 people, eight of them despise bulk messages. Their typical response is to delete on arrival. Marketing in the 21st century is faced with the perennial problem of overloading. On an average, an individual is exposed to information up to 174 newspapers per day.

 
Courtesy please. 
If you must utilize blast communication tools, invest in a decent one that allows for personalization and mass customization. If I were to eat a frog (not likely), I'd rather eat the one that has eggs in it. The odds are not in your favour when you choose to do bulk messaging so if you must enhance your nuisance value, the least you should do is have some courtesy.


Less is more
The idea of marketing communication is to engage and create meaningful conversations with prospects and customers alike. When next you are tempted to do bulk messaging, remember that less is more. The solution to clutter is not more clutter. Interruption marketing is dead. Long live permission marketing.


Image Credit: Google Image

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