Immersion: Be Human!
Why is it that some organisations succeed at innovation when others only dream of it? According to Gallup , the success rate of new product development effort is around 20% meaning that more than 80% of research budget is lost. The other way to look at this is to say that 80% of new products fail to achieve market success. This is a staggering percentage yet the research budget of corporations have consistently been on the ascendancy. In 1924, P&G became the first company to conduct deliberate, data-based market research with consumers. The enigmatic CEO of Yahoo; Marissa Mayer (formerly a Google employee) recently cancelled the flexible work policy at the struggling tech giant after it became apparent that productivity was beginning to stall. According to her, it was a case in which there was no longer a moral not business case for the policy to continue. Talk of wanton abuse. What separates the leaders from the follow...