How to avoid the Bozo syndrome: Lessons from Apple and others
This piece does not intend to vilify the character; Bozo the clown. Bozo the clown was a character that was played by the trio of Lawrence Weiss, Robert Lewis Bell and Vance DeBar "Pinto" Colvig at different times. Bozo the clown represent a child's fantasy as every clown character is. The truth is that the least status anybody would want to be in business is a Bozo because nobody takes clowns serious. Today, Bozo is the legendary Apple term that describes a state of utter mediocrity. A Bozo is an idiot. Retrospectively, the most profound professional counsel I ever received was in form of an acronym. This counsel came from the CEO of a company I worked with. She said in her well-polished American accent " Femi, you are really gonna go far if you learn to K.I.S.S; Keep It Short & Simple)". I must confess that I am still a huge work in progress as far as keeping things simple is concerned. This piece is about the golden rule of brevity. W...