What Siri taught me: The secret of the world best brands
This is not a product review. Siri : Hello KING! How can I be of assistance at this time? (And between, it’s 10 minutes to your meeting with Warren Buffet). This is the voice response of Siri. Siri is a digital office assistant in the new iPhone 4GS. This intelligent character is capable of reporting the weather, placing a call, reminding you of your appointments and so much more. Siri is so amazing. This creation is albeit one of the most brilliant features of the new iPhone. Even though this is not a product review, it would be a great disservice to creativity not to acknowledge the wonder of something truly beautiful. Not long ago, I saw a video on YouTube; it was a feature presentation on the similar shared values between Ritz Carlton and Apple. This Comparism shouldn’t startle you. It’s about the Customer Service culture of these two organisations. After watching this video, perusing Richard Branson’s SCREW BUSINESS AS USUAL and listening to Paul Orfal...