The future of innovation: Design Thinking
To innovate, you must design. Innovation is hard. We now know, thanks to Rita McGrath (Professor, Columbia Business School and author of the End of Competitive Advantage ) that there is no such thing as sustainable competitive advantage. We live in a very unpredictable world where the rate of change is accelerating at geometric proportions. New technologies disrupt once novel creations making it difficult for companies to settle. Welcome to a world of transient Competitive Advantages. Innovation has become an imperative for enterprises irrespective of industry to evolve new methods, products and business models. The era of white space and blue ocean may have been lost forever. Ours is a post modern world where the factors of production have become commodities. Even patents aren't sure fire ways. If you doubt this, ask Apple. Yet, innovation remains the only viable so...